Open Your Mind and Generate New Ideas by Reversing Everything

by CherylBMcMillan on November 19, 2014

Andrea Simon recently spoke to my Vistage Peer Advisory Groups. She is a certified Blue Ocean Strategist. A “Blue Ocean” is a new market space with no competition where demand is created rather than fought over. Andrea says that the key to finding our Blue Ocean is “to ‘see with new eyes’ and force our […]

{ 0 comments }

What Do Great Leaders Do?

by CherylBMcMillan on October 21, 2014

At my recent Peer Advisory Group meetings, I polled my members about what good leaders do. According to my members (plus a few outside sources that I selected), great leaders do the following:   Lead, mentor, coach, challenge and inspire others to realize their greatest potential. Make decisions. Evaluate risk and reward. Allocate resources. Give […]

{ 0 comments }

Disruptive Change is Constant: What You Can Learn From Amazon

October 7, 2014

This is an expanded blog of my column in Smart Business Magazine. Dilbert says, “Change is good. You go first.” Well, someone has, and now, it is your turn. I’ve just finished a series of blogs about how e-commerce and open availability of information is disrupting businesses. These disruptive forces may very well require you to […]

Read the full article →

Feedback: The Good, The Bad and The Ugly

September 15, 2014

How frequently do you give and receive feedback? In Vistage, we believe that it is a gift, and we practice it liberally. It is essential for my members to be able to see an issue from a different perspective and subsequently take action. Yet, most of the CEO’s and leaders that I know find giving [...]

Read the full article →

Marketing, Sales and Pricing Strategies for the New Economy: Checklist for Transition

July 18, 2014

How To Transition to the New World of Ecommerce? In a previous series of blogs, I reviewed the basic model and concept of the new business world presented by veteran Vistage speaker Sam Bowers. With the advent of this new business world, the big question for you to answer is how, and how quickly, to […]

Read the full article →

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 5

July 7, 2014

In previous blogs, I reviewed Sam Bowers’ description of the model of the new economy and how it is affecting the pricing and accounting of products and services. Now, let’s take a look at how sales and marketing are affected: What Happens to Sales? Now that people are primarily buyers, you have to quit selling […]

Read the full article →

Most Common Mistakes CEO’s Make: Silent Expectations

July 2, 2014

  How often does something like this happen to you? One of your Key Executives hires a new employee. You find out that another candidate was a much better fit, but because she was requesting another $6,000 in total compensation, he didn’t hire her. You think, “The compensation difference between candidates for this position was […]

Read the full article →

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 4

June 27, 2014

In three previous blogs, I reviewed the basic model and Bowers’ views on added value, cost structure and accounting in the context of the new business world. Here is how pricing fits into his model: Pricing The only way to compete in the new economy is to improve your quality and systems so that you […]

Read the full article →

Marketing, Sales and Pricing for the New Economy: Explained in Detail-Part 3

June 20, 2014

In two previous blogs, I reviewed the basic model and concept of the new business world presented by veteran speaker, Sam Bowers. Here are his views on added value, cost structure and accounting in its context. Bowers claims “The concept of “added value” is one of the worst concepts introduced in the 90’s. Capitalism relies […]

Read the full article →

Marketing, Sales and Pricing Strategies in the New Econonmy: Explained in Detail-Part 2

June 13, 2014

In my last blog, I introduced Vistage speaker, Sam Bower’s new world of buying. Here is his diagram of it, with a brief explanation, comparing the new world with the old: = bare minimum of service you will provide and price you will charge for it. = price for additional service. Customer’s Viewpoint Customers on […]

Read the full article →