Sales and Marketing

customer research

Do You Need Voice Of Customer Research?

Do You Need Voice Of Customer Research? In a recent post we introduced the power of voice of customer work. We serve dynamic markets that continue to shift and adjust. Market leading organizations tune into those adjustments and realize profitable sales increases. Does your team need voice of the customer research? Do…
Voice of Your Customer

The One Thing To Improve Your Sales Performance: Understanding the Voice of Your Customer

The One Thing To Improve Your Sales Performance: Understanding the Voice of Your Customer If you could only do one thing to improve your sales and profit performance what would it be? In this post I will share a great book titled; The One Thing, the surprisingly simple truth behind extraordinary…
content

EC=MC The new law of marketing

Northeast Ohio has a plethora of great companies. Smart Business Network is one of those. They have a newer division, Convero, a research, strategy and content marketing firm focused on audience engagement and building stronger relationships one conversation at a time. Lee Koury, Managing Director, has written this post about…
sales team

Daniel Pink is Wrong… At Least When It Comes to Professional Sales People

Daniel Pink is Wrong … At Least When It Comes to Professional Sales People Much has been written over decades on how to compensate sales people to achieve optimal results. The answers are all over the map. Daniel Pink’s best seller, Drive, advocated for intrinsic rewards not extrinsic, such as…
How Money floats

How Much Is Marketing Really Worth To Your Company?

How Much Is Marketing Really Worth To Your Company? Well, there’s an often asked question. How do you answer it? We’ve seen and heard CMOs, VPs of Marketing, etc. scramble to create an answer to this question. Articles are written regularly on the importance of quantifying Marketing ROI and similar…
target the need

How Well Do You Align With Your Market’s Needs?

If you a running a competitive business these days, you already have world-class operations (if you didn’t, you’d be out of business or on the short path there to.) That is, you have already applied process technology and process management to your operations. That’s the good news. The bad news?…
assessment

Roles of Marketing Pt. 3

In my prior two posts on the roles of Marketing (part 1 & part 2), I reviewed the three roles of Strategic Marketing, Product Management, and Product Marketing. In this third and final installment on the roles of Marketing I will review Marketing Communications. Marketing Communications or Marketing Services is…
marketing

Roles of Marketing Pt. 2

In the first post in this series on the Roles of Marketing, I discussed the important first role, Strategic Marketing. In this post, we are going to review the next two roles Product Management and Product Marketing. Before I get too far into this discussion, let’s deal with the term…

Keywords (Getting Found)

Every day, half of all Internet traffic starts with a search. Half! People are looking for what you do before they know your company’s name. In today’s noisy social media world, your choice is to be known for one thing … or nothing. Social media is valuable because in contrast…

Roles of Marketing Pt. 1

Many sales problems can only be solved by improved marketing — selling harder is often not the solution. More . . . or perhaps just better . . . marketing may be what’s needed. Marketing, however, presents a special problem for any company that has not yet developed a professionally staffed marketing department…
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