The Next BIG Thing: Text Groups

The Next BIG Thing: Text Groups It’s the next big thing in “social” media … and I bet you’re already doing it. You are so hip (not that that expression is so hip) and you probably didn’t even know it. SnapChat … WeChat … What’sApp … and iMessage! Yes, they’re all…

Forget Your Passwords Because LastPass Remembers Them.

Forget Your Passwords Because LastPass Remembers Them. Here’s what you need to know about passwords- 80% of the world’s so called hacking is due to bad ones! You should use long, complicated passwords and you should never use the same password twice. The most common password is ‘123456’. If your…

Upgrades Can Be A Nightmare.

Upgrades Can Be A Nightmare. I had a bad dream last night but as with most dreams, there’s probably something valuable in it. I’m sure Freud would agree. I’m decades out of college so it wasn’t one of those I showed up for the exam and forgot to study dreams.…

Your Name Doesn’t Have to be Target – to be One!

Your Name Doesn’t Have to be Target – to be One! The truth about CyberSecurity is that every organization, regardless of the size and significance, IS a target of CyberCrime; the problem is we only hear about “the big ones” in the mainstream media.  But dig just a little and…

The Internet of Things

You’ve heard of the Internet of Things (IoT)! In 2015, there were reportedly 20 billion devices online. By 2020, that number will balloon to 50 billion. I’m certainly doing my part to help us get there. The first “thing” that I added to the IoT was a gardencam. I garden…

Do One Thing Well …

… Not two things poorly. We’ve all heard the saying but as with many things, it’s easier to say than to do. Deviating from my usual script, I’m not going to share an app or a social media tool this time, but instead tell a story about Apple. I’m thinking…

LinkedIn – Three Rules for Connecting (and Other Advice)

Here’s a key concept to keep in mind when using LinkedIn: You should request and accept connections with only known and trusted business associates. When it comes to connections, LinkedIn is about quality, not quantity. Your network will degrade to useless noise the more often you connect with people that…

Social GPS

None of us is as smart as all of us … especially when it comes to navigating. If you want to get to your destination faster, safer, and more predictably, it’s time to become a Wazer. To be a Wazer, all you need to do is to download a free…

Keywords (Getting Found)

Every day, half of all Internet traffic starts with a search. Half! People are looking for what you do before they know your company’s name. In today’s noisy social media world, your choice is to be known for one thing … or nothing. Social media is valuable because in contrast…
social media

A Social Media “Publication Calendar”

Fabulous! You’ve tasked someone with being your “social media manager”. They’ve setup your new social accounts (Facebook, Twitter, etc.) and a blog (hopefully using WordPress from a hosting provider such as GoDaddy). They’ve registered and verified each of your business locations with GoogleMyBusiness, which includes Google+. Even though Google is…
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