Vistage Expert Speakers

marketing

Using Influence Mapping To Optimize Marketing ROI

The two hottest topics in marketing today are "Social Marketing" and "Marketing ROI." In this paper, you will see how understanding the true nature of Social Marketing points to a methodology — Influence Mapping — that provides marketing managers with a means to optimize their Marketing ROI. "Social Marketing is…
Distractions

Killing Those Killer Distractions

A few months ago, I wrote about how autonomous vehicles (AKA self-driving cars) would usher in countless new behaviors such as enjoying a glass of wine during the ride home from work. It turns out that most of us, 71% according to AT&T, are already doing the equivalent of drinking…
Organizational Context

Organizational Context = Culture

We began this series with an invitation to think about context in 3 dimensions: for yourself, as an individual, as you live your life (Part 1) for your most important conversations and relationships, and (Part 2) for your organization as a whole. We’ve already covered individual (personal) and interpersonal context. …
audience

Reaching Your Audience

Recently, the president of a prominent museum asked me which social media tool she should use to reach her audience. It’s a great question that all of us should be asking on behalf our own businesses and organizations. Pick the wrong venue and you’re unlikely to connect with your audience.…
context

Why Context in Relationships Matters

Part 1 of this series covered individual (personal) context.  This blog focuses on interpersonal context; that is, the context you create related to your most important relationships and most important conversations. So what, exactly, is meant by interpersonal context?  I invite you to consider and reflect upon the following workplace…
LinkedIn

LinkedIn is About to Become Much More Important to Your Business

Departing from my usual role as an observer and reporter, allow me to be a futurist. If you don’t want to read conjecture (that may turn out to be fake news in a few years), click to another blog now. OK, you’re still reading and properly “on notice”. I’ve always…
context

What is Individual Context and Why You Should Care

In my work, I have the privilege of working with thousands of successful, highly motivated, ethical and well-rounded leaders every year.  One of the most important issues we cover, no matter what the industry or type of organization, is context.  Why?  Simply put:  Because if you’re not able to purposefully…
self-driving

Predictions on Self-Driving Cars

 “The best way to predict the future is to create it.” —Abraham Lincoln Lincoln’s quote started me thinking about the future, specifically self-driving cars and my role in creating a future with them.  For example, if my car is driving me home from work, is there any reason that I…
hierarchical

Breaking A Costly Habit You Didn’t Know You Had

Dave has spoken to my Vistage Chair group several times. Because of his prompting, I’m working my out of the habits I learned when I was in high school, then a DOS user and later, a Windows connoisseur. During Dave’s most recent presentation, I realized that although I’ve made major…
change

Want to Change? Start Here!

All of us, at one point or another, have sought to make changes or improvements or modifications in our lives.  Whether we’re talking about newfound effectiveness as a leader, or a healthier lifestyle, or a stronger relationship with a spouse, partner, child or friend… we have all come to points…
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