How to See Your Business with New Eyes

andi

andi

I met Andrea (“Andi”) Simon in October, 2014 when she spoke to my Vistage groups. She is a certified Blue Ocean Strategist. A “Blue Ocean” is a new market space with no competition where demand is created rather than fought over.

Andi is a corporate anthropologist. You may wonder, as I did, what exactly a corporate anthropologist is and does. Using the same principles of classic anthropology, corporate anthropologists use the science of observing humans to better understand them. Your customers, employees, and partners can’t always objectively tell you why they behave in certain ways, but when you view them, and your own business, with fresh eyes as an outsider, it’s possible to see overlooked opportunities.

Andi recently wrote “On the Brink- A Fresh Lens to Take Business to New Heights” where she describes and uses examples of four key areas where corporate anthology can help your business:

  1. To diagnose and change a company’s culture.
  2. To rethink and communicate a corporate strategy.
  3. To develop new products and designs.
  4. To create strategies, branding, marketing, and sales.

She has expanded her educational reach with podcasts. Yours truly was invited to talk with Andi on one about using the Enneagram to increase emotional intelligence.

I encourage you to check out my episode of her podcast as well as her book.

 


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