Purpose and Meaning Are Your Competitive Advantage

Purpose and Meaning Are Your Competitive Advantage

SinekSimonBecause a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Simon Sinek, author of “Start With Why”

 

Lencioni...”once organizational health is understood and placed in the right context, it will surpass all other disciplines in business as the greatest opportunity for improvement and competitive advantage.” 

Patrick Lencioni, “The Advantage.”

During a discussion in one of CEO Peer Advisory Groups, we talked about how competitive advantage is short lived.  One member suggested that a company’s culture was THE competitive advantage and Patrick Lencioni agrees. He wrote a book about it entitled, “The Advantage: Why Organizational Health Trumps Everything Else In Business.”

Also consider that the younger generations are searching for meaning in their work as loyalty to a company has almost disappeared.

As a CEO or Senior Executive, you must help employees discover meaning in their work, help them align that meaning with their own values and keep passion and feelings alive in your business. Here are some articles that address how to do that:

Fast Company: 8 Rules For Creating a Passionate Work Culture

McKinsey &  Co. How Leaders Kill Meaning at Work

HBR Blog: Why Inspiration Matters

Inc: 4 Tips for Inspiring Passion in Your Employees

Summary of Lencioni’s book, “The Advantage”

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