Andrew Simon

Guest Author

Andrew (Andy) Simon is a Principal, Consulting Partner and head of new business development at Simon Associates Management Consultants (SAMC), with a specialization in early-stage companies and turn-around situations. He is a trained and certified Innovation Games® facilitator and trainer. Andy has taken a series of start-ups through successful stages of development, including most recently Questar Assessment Inc., where he served as founder, CFO, CEO and Chairman. In 2011, Questar was voted one of the top 50 companies in innovative education by Education Next. He brings to SAMC his experience and expertise with his well-designed, multi-step process to help companies succeed.

Andy joined SAMC in 2011, applying his expertise in Idea Creation, Innovation and the Back-end of Innovation—the successful implementation of new ideas in existing companies. He has conducted over 30 Innovation Games sessions with SAMC clients, consumers and employee groups. Additionally, Andy has spoken at Michigan State University’s conference on Meaningful Play and has participated in Budget Games for the City of San Jose, CA since 2010. Andy is a graduate of Washington University in St. Louis and received his MBA from Columbia University.

How to Develop Strategy Using Your Insiders

Posted on February 20, 2017 by Andrew Simon.

Last week I picked up the MIT Sloan Management Review Fall 2016 issue while waiting for dinner. I turned to the last page and read an article by Teppo Felin entitled: “When Strategy Walks Out the Door.” What was really important was the need to include employees in both strategy…

What You Can Learn From a Failed Venture

Posted on September 2, 2016 by Andrew Simon.

Can You Learn Something From a Failed Venture? Building a successful business doesn’t always go in a straight line. Even in failure, hopefully there are some positive outcomes. Perhaps the best of these are “lessons learned”! Case in point: A couple of years ago, I wrote an article in Becker’s…

Why Keywords Are So Important

Posted on January 19, 2016 by Andrew Simon.

It all revolves around content, content, content The basic tenant of Inbound Marketing is to provide your customers or potential customers with informative, continuous content. That’s because freshly produced content is important to gain ranking from organic search. This reinforces our clients’ authority with both their customers and potential customers.…