Mitchell Goozé

Mitchell Goozé

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A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has run divisions of large companies, as well as being CEO of mid-market companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.

He has a B.S. in Engineering from UCLA, and holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools. Mitch has spoken to the Commonwealth Club of California and been quoted on the front page of USA Today.

Mr. Goozé has served as a member of the Board of Directors of several private companies and has served on the Board of Advisors of the Northern California New Media Center, The Board of Advisors of the Leavey School of Business at Santa Clara University and Customer Satisfaction Improvement, Inc. He is a past member of Board of The American Electronics Association and ASUCLA.

Mitch is a Certified Speaking Professional (CSP). Vistage, an international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.

Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and has three books on marketing in print. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase revenue through process improvement management.



Santa Clara, CA



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Recent Posts by Mitchell


Using Influence Mapping To Optimize Marketing ROI

The two hottest topics in marketing today are "Social Marketing" and "Marketing ROI." In this paper, you will see how understanding the true nature of Social Marketing points to a methodology — Influence Mapping — that provides marketing managers with a means to optimize their Marketing ROI. "Social Marketing is…

The Brand Experience Myth

Many brands continue to lose relevance, value, and profitability. Much is written about how "marketing" needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It's all misdirected. We accept that consumer experience and connection with your company's purpose can create stronger brand loyalty. It's the "icing…

Customer Experience and Process Management: A Dichotomy?

We find ourselves at Customer Manufacturing Group at the intersection of two trends that are finally becoming mainstream conversations: customer experience and process management. As we discuss these topics with people, we notice their concern that the two may be mutually exclusive. That is, a belief that efficient process implementation…

A Brief Review of Deming’s 14 Points of Management

A Brief Review of Deming’s 14 Points of Management These 14 points are from Deming’s 1982 book, Out of Crisis. Almost 25 years later, these ideas still resonate. Some are even “new” management fads today. And others have only gained lip service. Origin of the 14 points. The 14 points…
sales team

Daniel Pink is Wrong… At Least When It Comes to Professional Sales People

Daniel Pink is Wrong … At Least When It Comes to Professional Sales People Much has been written over decades on how to compensate sales people to achieve optimal results. The answers are all over the map. Daniel Pink’s best seller, Drive, advocated for intrinsic rewards not extrinsic, such as…

The Power of Questions— One Secret to Effective Communication

A Prudent Question Is One-Half of Wisdom Have you ever wondered about questions? Do you know someone who consistently seems to ask all the right questions . . . in just the right way? Have you noticed that these people are also marvelous conversationalists, even though you do most of…
How Money floats

How Much Is Marketing Really Worth To Your Company?

How Much Is Marketing Really Worth To Your Company? Well, there’s an often asked question. How do you answer it? We’ve seen and heard CMOs, VPs of Marketing, etc. scramble to create an answer to this question. Articles are written regularly on the importance of quantifying Marketing ROI and similar…
target the need

How Well Do You Align With Your Market’s Needs?

If you a running a competitive business these days, you already have world-class operations (if you didn’t, you’d be out of business or on the short path there to.) That is, you have already applied process technology and process management to your operations. That’s the good news. The bad news?…

It’s So Simple from the Outside In

Every process is perfectly constructed to produce the results it does. And we saw another example of this recently. The airline industry touts their customer focus, despite most people's experience to the contrary. Many people who work in the industry might like to help, but the process they work in…

Roles of Marketing Pt. 3

In my prior two posts on the roles of Marketing (part 1 & part 2), I reviewed the three roles of Strategic Marketing, Product Management, and Product Marketing. In this third and final installment on the roles of Marketing I will review Marketing Communications. Marketing Communications or Marketing Services is…
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