Mitchell Goozé

Mitchell Goozé

Guest Author | Website: http://www.mitchgooze.com

A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has run divisions of large companies, as well as being CEO of mid-market companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.

He has a B.S. in Engineering from UCLA, and holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools. Mitch has spoken to the Commonwealth Club of California and been quoted on the front page of USA Today.

Mr. Goozé has served as a member of the Board of Directors of several private companies and has served on the Board of Advisors of the Northern California New Media Center, The Board of Advisors of the Leavey School of Business at Santa Clara University and Customer Satisfaction Improvement, Inc. He is a past member of Board of The American Electronics Association and ASUCLA.

Mitch is a Certified Speaking Professional (CSP). Vistage, an international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.

Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and has three books on marketing in print. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase revenue through process improvement management.

 

Location:

Santa Clara, CA

Website:

www.customermfg.com

www.mitchgooze.com

 

Social Links:

https://www.facebook.com/Mitchell-Gooze-118770728170888/?fref=ts

https://www.linkedin.com/in/mitchellgooze


Recent Posts by Mitchell

marketing

Roles of Marketing Pt. 2

In the first post in this series on the Roles of Marketing, I discussed the important first role, Strategic Marketing. In this post, we are going to review the next two roles Product Management and Product Marketing. Before I get too far into this discussion, let’s deal with the term…

Roles of Marketing Pt. 1

Many sales problems can only be solved by improved marketing — selling harder is often not the solution. More . . . or perhaps just better . . . marketing may be what’s needed. Marketing, however, presents a special problem for any company that has not yet developed a professionally staffed marketing department…
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