Most Common Mistakes That CEO’s Make: Blah Vision Statements
When you describe your company’s vision, is it so vivid that I can see and feel the same thing? If not, then your vision is probably too vague, uninspiring or outdated. Effective vision statements:
- provide a sense of direction.
- motivate and challenge your “A” Players.
- provide a framework on which others can their base decisions.
Here are some insightful articles about vision and leadership:
- Even the greatest mission and vision statements fall flat unless they are shared effectively. Solid research finds that people see you as a better leader if you are able to communicate your organization’s vision effectively. Read more in this Fast Company Blog, “5 Rules To Make Your Vision Stick”.
- Strategic planning can be confusing. Learn the difference between and vision and mission statement in Psychology Today Blog, “Vision and Mission: What’s The Difference and Why Does it Matter?”.
- James M. Kouzes and Barry Z. Posner surveyed thousands and found that employees want a leader who is “forward looking.” Learn more in their HBR Article, “To Lead Create a Shared Visions”.
- Jim Kouzes and Barry Posner also coauthored The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations (J-B Leadership Challenge: Kouzes/Posner) where they asked leaders about their peak performances. Fast Company interviews Kouzes in “What Leaders Do When They’re Their Best” about the essentials of leadership, including communicating your vision.
- Poor leaders have a murky view of the future, don’t know precisely what direction to take, and are (not surprisingly) unwilling to communicate about the future, leaving their subordinates with no clear path forward. Read more in this HBR Blog, “Are You A Bad Boss?”
- Jim Collins, first book, Built to Last includes some great examples on how to write a vision statement. If you don’t feel like reading the whole book, it is summarized in this classic HBR Article by Jim Collins, “Building Your Company’s Vision”. (If you don’t subscribe to HBR, this will cost you $6.95.)
As CEO, it is your job to set and constantly communicate your company’s vision. What will you do about it today?
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