Sales and Marketing

Keywords (Getting Found)

Every day, half of all Internet traffic starts with a search. Half! People are looking for what you do before they know your company’s name. In today’s noisy social media world, your choice is to be known for one thing … or nothing. Social media is valuable because in contrast…

Roles of Marketing Pt. 1

Many sales problems can only be solved by improved marketing — selling harder is often not the solution. More . . . or perhaps just better . . . marketing may be what’s needed. Marketing, however, presents a special problem for any company that has not yet developed a professionally staffed marketing department…
social media

A Social Media “Publication Calendar”

Fabulous! You’ve tasked someone with being your “social media manager”. They’ve setup your new social accounts (Facebook, Twitter, etc.) and a blog (hopefully using WordPress from a hosting provider such as GoDaddy). They’ve registered and verified each of your business locations with GoogleMyBusiness, which includes Google+. Even though Google is…

How To Attract Today’s Consumers To Your Solutions, And Keep Them Coming

In my last blog, I introduced the concept of Inbound Marketing, the best way to turn strangers into customers, then promoters, of your products and services. I talked about how Inbound is all about attracting interested buyers in an “inbound” rather than an “outbound” way. And I explained that, as…
Inbound

Why Keywords Are So Important

It all revolves around content, content, content The basic tenant of Inbound Marketing is to provide your customers or potential customers with informative, continuous content. That’s because freshly produced content is important to gain ranking from organic search. This reinforces our clients’ authority with both their customers and potential customers.…

How Do You Reach Today’s Consumers With Your Company’s Story? Inbound Marketing.

Are you a plastic surgeon trying to attract new patients? Or a hotel chain needing to convince travelers to choose you rather than your competitors? Or an IT firm wanting to broadcast your new hours, new hires and additional services? The answer to all of these: Inbound Marketing. Inbound Marketing is the best…

Marketing, Sales and Pricing Strategies for the New Economy: Checklist for Transition

How To Transition to the New World of Ecommerce? In a previous series of blogs, I reviewed the basic model and concept of the new business world presented by veteran Vistage speaker Sam Bowers. With the advent of this new business world, the big question for you to answer is…

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 4

In three previous blogs, I reviewed the basic model and Bowers’ views on added value, cost structure and accounting in the context of the new business world. Here is how pricing fits into his model: Pricing The only way to compete in the new economy is to improve your quality…

Marketing, Sales and Pricing for the New Economy: Explained in Detail-Part 3

In two previous blogs, I reviewed the basic model and concept of the new business world presented by veteran speaker, Sam Bowers. Here are his views on added value, cost structure and accounting in its context. Bowers claims “The concept of “added value” is one of the worst concepts introduced…

Marketing, Sales and Pricing Strategies in the New Econonmy: Explained in Detail-Part 2

In my last blog, I introduced Vistage speaker, Sam Bower’s new world of buying. Here is his diagram of it, with a brief explanation, comparing the new world with the old: = bare minimum of service you will provide and price you will charge for it. = price for additional…
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