Technology

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LinkedIn – Three Rules for Connecting (and Other Advice)

Here’s a key concept to keep in mind when using LinkedIn: You should request and accept connections with only known and trusted business associates. When it comes to connections, LinkedIn is about quality, not quantity. Your network will degrade to useless noise the more often you connect with people that…
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Social GPS

None of us is as smart as all of us … especially when it comes to navigating. If you want to get to your destination faster, safer, and more predictably, it’s time to become a Wazer. To be a Wazer, all you need to do is to download a free…

Keywords (Getting Found)

Every day, half of all Internet traffic starts with a search. Half! People are looking for what you do before they know your company’s name. In today’s noisy social media world, your choice is to be known for one thing … or nothing. Social media is valuable because in contrast…
social media

A Social Media “Publication Calendar”

Fabulous! You’ve tasked someone with being your “social media manager”. They’ve setup your new social accounts (Facebook, Twitter, etc.) and a blog (hopefully using WordPress from a hosting provider such as GoDaddy). They’ve registered and verified each of your business locations with GoogleMyBusiness, which includes Google+. Even though Google is…
The Key to Social Media

Social Media for Business: The Key Points

After leaving TalkShoe.com in 2009 (a free, live podcasting service my team and I built – check it out), I decided to write a book about how small and medium-size businesses can most effectively use social media. Fast forward five long years and my new book is called “How Can…
Computer Hacker

The Right Time for a Pre-Breach Assessment is Actually Before You are Breached

It used to be that organizations’ information (either its own, or data that was entrusted to the organization) was relatively safe.  In the days before computers and the popularity of the Internet, someone could physically remove information.  While not as prevalent, even that can happen today.  But let’s face it,…

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 5

In previous blogs, I reviewed Sam Bowers’ description of the model of the new economy and how it is affecting the pricing and accounting of products and services. Now, let’s take a look at how sales and marketing are affected: What Happens to Sales? Now that people are primarily buyers,…

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 4

In three previous blogs, I reviewed the basic model and Bowers’ views on added value, cost structure and accounting in the context of the new business world. Here is how pricing fits into his model: Pricing The only way to compete in the new economy is to improve your quality…

Marketing, Sales and Pricing for the New Economy: Explained in Detail-Part 3

In two previous blogs, I reviewed the basic model and concept of the new business world presented by veteran speaker, Sam Bowers. Here are his views on added value, cost structure and accounting in its context. Bowers claims “The concept of “added value” is one of the worst concepts introduced…

Marketing, Sales and Pricing Strategies in the New Econonmy: Explained in Detail-Part 2

In my last blog, I introduced Vistage speaker, Sam Bower’s new world of buying. Here is his diagram of it, with a brief explanation, comparing the new world with the old: = bare minimum of service you will provide and price you will charge for it. = price for additional…
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