Vistage Expert Speakers

mobile first

Website or App

I’ve offered a lot of advice about your company’s website: Building it on a content management system (CMS), using the principles of responsive design, providing compelling content, using calls to action (CTAs) to drive “conversions,” and measuring everything. But there’s another important consideration resulting from the explosion in smartphone ownership.…
brand

The Brand Experience Myth

Many brands continue to lose relevance, value, and profitability. Much is written about how "marketing" needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It's all misdirected. We accept that consumer experience and connection with your company's purpose can create stronger brand loyalty. It's the "icing…
cloud computing

Seven Reasons Why Your Business Should Embrace the Cloud

Last month, I wrote about the cloud (as in cloud computing) and explained why we call it that. Today, I’ll highlight why the cloud is better for the vast majority of companies, compared to the old way (buying and managing your own hardware and software). For the record, I’m referring…
cloud

Why Your Business Needs the Cloud!

These days, people are constantly talking about “the cloud” (as in cloud computing). Did you ever wonder why they call it the cloud? According to Wikipedia, the origin of the term is unclear but they cite two possible sources dating to either 1977 or 1981. Since I joined a team…
Centenary

How to Boldly Overhaul Your Brand And Save Your Business From Disaster

Here is another great blog from Andrea Simon. It’s a great example of how a brave leader used a crisis to spur dramatic change. Ever been on a sinking ship? That was the state of Centenary College when Dr. Kenneth L. Hoyt took over as president in 2001. To say…
replaced

Your Business Is Doing Great! But Are You on The Brink?

Here is a guest blog from Andrea Simon. It’s a great follow-up to my blog on learning from Chipotle’s Crisis. How could something called corporate anthology, help Chipotle and other businesses change proactively? Read on, and Andrea explains.  I always enjoy my workshops with CEOs. They teach me a lot…
Seven

An App to Get You Active

We all know that sleep and exercise are good for us. Now, brain science shows that good sleep and aerobic exercise make us not just healthier but literally smarter.  So, we know more than ever what we should do and why we should do it, and yet often we don’t.…
customer

Customer Experience and Process Management: A Dichotomy?

We find ourselves at Customer Manufacturing Group at the intersection of two trends that are finally becoming mainstream conversations: customer experience and process management. As we discuss these topics with people, we notice their concern that the two may be mutually exclusive. That is, a belief that efficient process implementation…
snapchat

Fleeting Thoughts on Snapchat

Snapchat recently went public and had one of the biggest IPOs in years. Assuming that you’re not very familiar with Snapchat, there are a few things to know. People (especially teenagers) like Snapchat because, if photos are going to exist only briefly, they need not be as carefully composed (AKA…
ryan avery

Ryan Avery’s Words to Delete

Recently, Ryan Avery spoke to my Vistage groups where he shared valuable communication skills, strategies, and insights that the world’s best leaders use to influence others to take action. Ryan's infographic shown here lists some words that he recommends removing from your vocabulary to increase the effectiveness of your own communication.…
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