Vistage Expert Speakers

marketing

Roles of Marketing Pt. 2

In the first post in this series on the Roles of Marketing, I discussed the important first role, Strategic Marketing. In this post, we are going to review the next two roles Product Management and Product Marketing. Before I get too far into this discussion, let’s deal with the term…

Keywords (Getting Found)

Every day, half of all Internet traffic starts with a search. Half! People are looking for what you do before they know your company’s name. In today’s noisy social media world, your choice is to be known for one thing … or nothing. Social media is valuable because in contrast…

Roles of Marketing Pt. 1

Many sales problems can only be solved by improved marketing — selling harder is often not the solution. More . . . or perhaps just better . . . marketing may be what’s needed. Marketing, however, presents a special problem for any company that has not yet developed a professionally staffed marketing department…
social media

A Social Media “Publication Calendar”

Fabulous! You’ve tasked someone with being your “social media manager”. They’ve setup your new social accounts (Facebook, Twitter, etc.) and a blog (hopefully using WordPress from a hosting provider such as GoDaddy). They’ve registered and verified each of your business locations with GoogleMyBusiness, which includes Google+. Even though Google is…

How To Attract Today’s Consumers To Your Solutions, And Keep Them Coming

In my last blog, I introduced the concept of Inbound Marketing, the best way to turn strangers into customers, then promoters, of your products and services. I talked about how Inbound is all about attracting interested buyers in an “inbound” rather than an “outbound” way. And I explained that, as…

Where Are You in The Economic Cycle?

Imagine that you had a map that showed you where you were in an economic cycle? Then imagine that you had a list of ideal management actions to take for each phase of the cycle. How much would that be worth to you? Brian Beaulieu recently spoke at our annual…

How to Define and Drive an Intentional Culture

David Friedman recently spoke to my Vistage peer groups about the most practical and effective way to embed culture in a company that I had ever heard. David started by asking my members how important each of their own cultures were from a scale of 1 to 5. Most answered…

Social Media for Business: The Key Points

After leaving TalkShoe.com in 2009 (a free, live podcasting service my team and I built – check it out), I decided to write a book about how small and medium-size businesses can most effectively use social media. Fast forward five long years and my new book is called “How Can…

Competitive Advantage: Is Yours a Hit or Myth?

"If you don't have a competitive advantage, don't compete!" Jack Welch Jaynie Smith, author of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors and Relevant Selling: Research Proves Customers Value More Than Just Pricerecently spoke to my groups. Here are the highlights of her books…

No Excuses Needed! Creating And Sustaining A Culture Of Accountability

Can you imagine a world where no one makes an excuse for a missed deadline? Chalmers Brothers recently spoke to my groups on creating and sustaining a culture of commitment and accountability. He stressed that conversations are the key to accountability, and as a leader, your job is to have…
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