Vistage Expert Speakers

Open Your Mind and Generate New Ideas by Reversing Everything

Andrea Simon recently spoke to my Vistage Peer Advisory Groups. She is a certified Blue Ocean Strategist. A “Blue Ocean” is a new market space with no competition where demand is created rather than fought over. Andrea says that the key to finding our Blue Ocean is “to ‘see with…
Change your mindset

Marketing, Sales and Pricing Strategies for the New Economy: Checklist for Transition

How To Transition to the New World of Ecommerce? In a previous series of blogs, I reviewed the basic model and concept of the new business world presented by veteran Vistage speaker Sam Bowers. With the advent of this new business world, the big question for you to answer is…

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 5

In previous blogs, I reviewed Sam Bowers’ description of the model of the new economy and how it is affecting the pricing and accounting of products and services. Now, let’s take a look at how sales and marketing are affected: What Happens to Sales? Now that people are primarily buyers,…

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 4

In three previous blogs, I reviewed the basic model and Bowers’ views on added value, cost structure and accounting in the context of the new business world. Here is how pricing fits into his model: Pricing The only way to compete in the new economy is to improve your quality…

Marketing, Sales and Pricing for the New Economy: Explained in Detail-Part 3

In two previous blogs, I reviewed the basic model and concept of the new business world presented by veteran speaker, Sam Bowers. Here are his views on added value, cost structure and accounting in its context. Bowers claims “The concept of “added value” is one of the worst concepts introduced…

Marketing, Sales and Pricing Strategies in the New Econonmy: Explained in Detail-Part 2

In my last blog, I introduced Vistage speaker, Sam Bower’s new world of buying. Here is his diagram of it, with a brief explanation, comparing the new world with the old: = bare minimum of service you will provide and price you will charge for it. = price for additional…
Buy Now!

Marketing, Sales and Pricing Strategies for the New Economy: Explained in Detail-Part 1

Imagine that you want to make a deposit into your bank account. Right now you can either do it electronically through your smart phone or an ATM, or you can do it in person with the help of a teller. In the near future, however, you may have to pay…

Sales, Marketing and Pricing Strategies For the New Economy

This week, veteran Vistage speaker, R. Sam Bowers is speaking to my groups.  Here is an interview he conducted with Vistage about his presentation: R. Sam Bowers  contends that the world of selling has changed radically and that companies that intend to survive had better change with it.  Bowers describes…

Show Others Your Genuine Interest In Them: Boaz’s Five Questions To Get Anyone Talking and Cooperating

Boaz Rauchwerger, an award winning Vistage speaker, recently spoke to one of my Peer Advisory Groups.  He reminded members that regardless of how you generate revenue,  “You are in the people business, and to be successful, you need the cooperation of others.”  To create cooperation, you must show a genuine…

Free Yourself with a Fearless Front Line

Ray Attiyah, founder and Chief Innovation Officer of Definity Partners, a training, process, and leadership improvement firm, recently spoke to one of my Key Executive Peer Advisory Groups. Do you want to grow your business and develop new markets or products? According to Ray Attiyah, there is best way to…
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